What is Digital Marketing?

The act of selling products and services through channels like social media, SEO, email, and mobile apps. Basically, it is a kind of marketing that involves all your digital devices. 

Why do I need Digital Marketing?

Digital marketing is important because it helps connect your ideal customers to your business. Everyone today is online and digital marketing helps to put you in front of your competition. It’s affordable, it has mobile access, it’s flexible, easy to expand, it increases interactivity and helps you communicate directly with customers. It also helps to track activities and preferences and gives your business authority. 

Unique Digital Marketing Needs

Our digital marketers have worked with many different industries, each with different goals. So we understand that you and your business have distinct needs. 

We will take the time to learn about your business, understand your goals, and create a digital marketing campaign that fits your online marketing needs. 

Content Marketing Strategy & Creation

A content marketing strategy attracts, engages, and retains your audience with blogs, competitive content, videos, podcasts, and more. It establishes your expertise, helps with brand awareness, and helps to keep your company at the top of people’s minds.  We can help you take advantage of these growing digital marketing opportunities to acquire and retain customers.

Blog Writing

Content quantity and quality are primary ranking factors in search engines to reach your target audience.

All things being equal websites with better content outrank websites with lesser content. Google releases a “Search Quality Evaluator Guidelines” report that is typically around 175 pages.

The bulk of that report centres around “what Google considers quality content.” Our team understands the quality criteria and can write page content, and or blog posts for your blogs that meet that standard. We help you show up in the search engine results pages or SERPS.

Content Marketing and Planning

Whether it is for a new website or a rework of an existing website, content marketing, and planning is an important aspect of setting your website and its search engine placement up for success.

Effectively done, a content plan provides a keyword map and content strategy for each page of your website. It helps develop brand awareness as well. 

The goal is to have content that will drive sales and leads but also to avoid having redundant search placement for pages or keywords so that you can maximise your search presence on the first page of search results. We can help potential clients make that final buying decision in your favour. 

Inbound Marketing

Target Audience and Customer Persona Identification Consulting

An important part of the inbound marketing process, personas are developed to represent your typical customer archetypes for marketing strategy development. 

These fictional representations provide a model of the variety of potential customers who purchase your goods or services (who they are, what motivates them and causes them to engage – or not engage with – your brand. 

Persona development is important to customer segmentation and will assist in creating the correct message to the targeted customer.

Inbound marketing automation set up and management

There are a number of Inbound marketing automation tools available including Hubspot, MailChimp, and many more.Hicalibers digital marketing team can identify which one is the best fit for your business and architect your workflows and automation tailored to what is most effective for your business.

Workflow and automated marketing implementation

If you have already selected an Inbound marketing software but are struggling to implement workflows, templates, email auto-responses, personas, content calendars, or related aspects of the features offered by your solution, our team can help. Either working directly with your staff or implementing the process completely, we are happy to work in a capacity that best suits your situation.

Pay Per Click

Google Ads, Bing PPC- Pay per click, or PPC ads are some of the most effective tools available for quickly driving traffic to your website. For special promotions, when you want to target ads to specific keywords you do not have organic placement in, or just to consistently have a presence in the search engines, PPC marketing campaigns ads are a great solution. Paid search advertising is a great way to speed up your marketing efforts.

They can be brought online quickly, they are targeted, and when effectively run and tracked can offer an excellent “return on ad spend”.

Search Engine Optimization

SEO Audits

SEO audits are a crucial part of any SEO strategy. They set a baseline for your current search results, they identify areas on your website that need minor improvements to rank high on the first page for your search terms, and they identify areas that may take long-term efforts to achieve top search engine placement.  

At Hicaliber our general strategy with most clients is “quickest path to return on investment” unless the client has other more specific goals. 

The SEO audit process identifies where those quick wins are and sets the strategy to achieve early consistent search placement. 

SEO Consulting

Many times clients who come to us with a particular area of their Search engine marketing or in-house marketing team may be having challenges, or perhaps they are number 5 on page 1 of the search engines and just can’t seem to get to the number 1 spot, our SEO consultants offer a solution. 

Social Media Strategy

• Facebook / Instagram- Our social media team handles every aspect of Facebook, from page setup, pixel install, regular social media posts, building likes, following, engagement, and paid Facebook ads. We can package a social media program with other platforms or simply manage your Facebook presence, whichever you prefer. 
• Linkedin- Our social media experts can assist with LinkedIn business profile creation, managed ads, follower building, regular social media posts,  and much more. Visit our Linkedin managed services page for more detail.
• Pinterest- Not as frequently thought of as a social media website, Pinterest offers certain markets an excellent opportunity to build their brand and market their products and services. Our social media specialists can evaluate your fit, and in the case, there is one, we can set up a Pinterest program to get you on your way. 

User Experience or Customer Experience

UX Studies & Strategy- User experience (UX) is the primary reason that users stay on or leave a website. It is why they convert to a sale or lead, or not. Whether you are planning to build a website, redesign your site, have a website that is already live, and doing well in search but not converting visitors to sales or leads, a UX strategy can help with conversion optimization. Our team of digital marketing strategists can engineer and implement a marketing process that will increase customer interactions, improve retention rates to help you grow your business. 

Website Considerations

Speed and Load time compliance – Core Web Vitals

More and more website speed and performance optimization are imperative. How fast your site loads or a page draws can be the difference in how your website ranks in search, or how well your users convert to leads or sales. Updates in Google’s algorithm penalise slow-loading websites in placement. 

Website design, conversion optimization now require a fast-loading website. Our Web development team can assist with updating your existing site or building you a new site that fully complies with current specifications. 

Website Marketing Strategy or Marketing Plan

When starting a website project, proper planning can make the process so much more effective.  Our website design and development can help with every aspect of planning your project. 

For insights on some of the hundreds of websites our team has built, the website case studies section of our site will outline how we can help your business. 

You can also see examples of our marketing communications and email marketing campaigns. We want to help your potential clients through the customer journey with the right marketing platform to gain smart insights and increase conversions and ROI.

Integrated Marketing

Implementing a complete digital marketing strategy is the way to get the most out of your website’s digital presence. We can assist you with a complete holistic online marketing program or any component of your digital marketing strategy.

A well-balanced digital marketing program should not only include the following types of marketing but deliver a consistent message, support one another, and be focused on the marketing strategies’ current objective. We can help you with setting up an email marketing campaign, developing a social media strategy, choosing the right marketing channels that will work for your business. 

• Analytics
• Advertising
• Content marketing
• Email Automation
• Email marketing
• Link Building
• Mobile marketing
• Paid (PPC) search
• Reputation marketing
• Search Engine optimization
• Social media marketing
• Video Content
• Video marketing