What is HubSpot?

HubSpot is marketing, sales, and customer service software that helps businesses grow better and without compromise.

HubSpot’s CRM platform has all the tools and integrations businesses need for marketing, sales, content management and customer service. Each product in the platform is powerful alone, but the real magic happens when they are used together. 

The easiest way to understand what HubSpot is, is to walk through a typical customer/buyer journey. Every customer journey is different, but the goal is to move strangers to prospects (leads) to customers. 

This journey involves a number of steps from both the customer and the marketing/sales team, including visiting your website, downloading some content, learning more about your product/service, becoming a customer, providing customer feedback and referring your friends and family. 

If you have a multi-tool setup, this journey can start to fracture pretty quickly. For example, your website is on WordPress and you have limited visibility about who visited your website, when and how often. You’re using Instapage to convert leads which doesn’t feed back to your CRM. You’re using MailChimp to email your leads. To do this, you need to manually export/import these leads into MailChimp every week/month. While you’re in the sale process, moving the lead to a customer, you’re using spreadsheets. When you land the customer (hooray!), you’re reliant on Survey Monkey to handle customer feedback. Throughout this entire process, you lack a central “source of truth” to manage all communications with the customer.

HubSpot’s CRM platform provides the tools needed to build and grow remarkable customer experiences that help spin your flywheel faster. It’s all powered by the same database, so everyone in your organisation — Marketing, Sales, Service and Operations — are working off the same system of record. This allows for a smoother handoff between teams and results in a more delightful experience for your customers.

HubSpot is broken up into five hubs — Marketing, Sales, (Customer) Service, CMS and Operations. Here’s a quick blurb on each, but we’ll deep-dive more into each hub.

Marketing Hub Purpose: 

Generate qualified leads. Create and manage content, capture leads, and nurture them until they’re qualified and sales-ready. 

Sales Hub Purpose: 

Turn leads into customers. Engage potential buyers, demonstrate the value of your offering and close deals. 

Service Hub Purpose: 

Convert customers into promoters. Resolve customer issues and deliver an experience that turns customers into promoters. 

CMS Hub Purpose: 

Grow your business by incorporating your website into your growth machine. Developers build using flexible themes and content structures. Marketers easily edit and create pages on their own. Customers get a personalised, secure experience. With CMS Hub, everyone wins. 

Operations Hub Purpose: 

Make your systems work better together. Connect apps, automate processes and align teams around one source of truth for customer data.

As businesses become more customer-centric and more inbound, the more an all-in-one CRM, marketing, sales, customer service and website platform like HubSpot becomes key for sustained growth.

Sure, there are some amazing niche/specialised tools out there, but HubSpot matches it with all of them and given its all-in-one setup, wins most business cases hands-down

Let’s talk about how HubSpot can supercharge your real estate business. You know how challenging it can be to manage leads, nurture them into prospects, and finally close deals. Well, with HubSpot’s platform, it’s a breeze.

HubSpot is like having a trusted assistant who can handle all your marketing, sales, and customer service needs. Its CRM platform is packed with tools and integrations designed specifically for the real estate industry.

Imagine having a central system that can manage all your leads, from initial contact to closing. You can easily create and manage content to attract potential buyers, capture their details, and nurture them until they’re sales-ready.

With HubSpot, you can also engage with potential buyers through targeted email campaigns, social media outreach, and personalised content. The Sales Hub is perfect for turning those leads into customers, by demonstrating the value of your offering and closing deals.

The Service Hub comes in handy for resolving customer issues and creating a delightful experience that turns customers into loyal promoters. With HubSpot, you can also incorporate your website into your growth machine through the CMS Hub, which allows you to create a personalised and secure experience for your customers.

The Operations Hub helps you connect all your apps and automate processes, so you can streamline your workflow and spend more time doing what you do best.

Now, imagine having all these tools in one place, working together seamlessly. That’s the power of HubSpot. It’s the all-in-one solution that can help you manage your real estate business more efficiently and effectively.

So, if you’re in the real estate industry and looking for a game-changing tool, HubSpot is your answer. With HubSpot, you can spin your flywheel faster and grow your business with ease.