How to generate more real estate enquiries via your website

Generating real estate leads through your website can seem like a daunting task, but it doesn’t have to be. Whether you’re a solo agent or part of a team, your website is a powerful tool that can help you attract and convert potential clients. Here are 12 tips to help you make the most of your website and generate more leads.

1. Keep your Google My Business listing up to date. Your GMB listing is often the first thing potential clients will see when they search for your business. Make sure it reflects your brand and services and that it contains current information like your address, phone number, and hours of operation.
2. Optimise for search engines. SEO is essential to getting your website in front of potential clients. Make sure your website is optimised for the keywords you want to rank for, that it has well-written page titles, H1 tags, and meta descriptions, and that it’s easy for search engines to crawl.
3. Optimise for mobile user experience. With more and more searches conducted on mobile devices, it’s crucial that your website looks and functions well on smartphones and tablets. Optimising your website for mobile will not only improve user experience, but also boost your SEO.
4. Make website navigation easy and intuitive. User experience is key to converting visitors to leads. Make sure your website is easy to navigate and that visitors can quickly find what they’re looking for. A well-organised website will keep visitors engaged and more likely to take action.
5. Keep your website fresh with new content. Regularly updating your website with new content will not only keep visitors engaged but also help to improve your SEO.
6. Use a call-to-action throughout your website. A clear call-to-action is essential to getting visitors to take the next step and contact you. Make sure your call-to-action is visible, prominent and easy to find on your website.
7. Use social media to drive traffic to your website. Social media can be a powerful tool for driving traffic to your website. Share your listings and other content from your website on social media to attract more visitors.
8. Use video to showcase your listings. Video is a powerful tool for showcasing your listings and can help to increase engagement and lead generation.
9. Use a lead capture form on your website. A lead capture form is a great way to collect contact information from visitors to your website. Make sure the form is easy to find and that it’s prominently displayed on your website.
10. Use email marketing to stay in touch with leads. Email marketing is a great way to stay in touch with leads and to nurture them through the sales process.
11. Use a CRM to manage leads. A CRM can help you to organise and manage leads effectively.
12. Use analytics to track your website’s performance. Analytics can help you to understand how your website is performing and where improvements can be made. Use analytics to track website traffic, engagement and conversions.