What are you doing with the REA leads that don’t purchase the listing they came through on?

As a real estate agency, you likely invest a significant amount of time and resources into generating leads. However, not every lead will result in a purchase, leaving many agencies wondering what to do with the leads that don’t convert. Fortunately, there is a solution that can help you stay engaged with these leads and turn them into future clients – HubSpot nurture and personalised solutions.

Nurturing Leads with HubSpot

When a lead expresses interest in your real estate services but is not yet ready to make a purchase, it’s important to keep them engaged and build a relationship with them. HubSpot provides a comprehensive set of tools and features that can help you effectively nurture your leads and turn them into future clients.

One of the key features of HubSpot is its lead nurturing capabilities. With HubSpot, you can create automated workflows that deliver targeted content and messaging to your leads over time. This can include educational materials, updates on new properties, and personalised messaging that addresses their specific needs and concerns.

The beauty of HubSpot’s lead nurturing capabilities is that it allows you to stay top-of-mind with your leads, even if they’re not yet ready to make a purchase. By providing them with valuable information and building trust over time, you can increase the likelihood that they will turn to you when they are ready to buy.

Personalising Your Approach with HubSpot

Another key feature of HubSpot is its ability to personalise your approach to each lead. By tracking your leads’ behaviours and interactions with your agency, HubSpot can help you deliver personalised messaging and content that speaks to their specific needs and interests.

For example, if a lead has expressed interest in a specific type of property or location, HubSpot can help you deliver messaging and content that focuses on those specific areas. This can help you build a deeper connection with your leads and increase the likelihood that they will turn to you when they’re ready to buy.

The combination of HubSpot’s lead nurturing capabilities and personalisation features can help you effectively engage with leads that don’t immediately result in a purchase. By staying top-of-mind and providing personalised value over time, you can increase the likelihood that these leads will eventually turn into loyal clients.

Conclusion

As a real estate agency, it’s important to have a plan in place for engaging with leads that don’t immediately result in a purchase. With HubSpot, you can effectively nurture your leads and build a relationship with them over time. By providing personalised messaging and valuable content, you can increase the likelihood that these leads will eventually turn into loyal clients.

So, what are you doing with the leads that don’t result in a purchase? If the answer is nothing, it’s time to start investing in a comprehensive lead nurturing and personalised solution like HubSpot. By doing so, you can stay engaged with your leads and turn them into future clients for long-term success.